# Adidas raises 2024 guidance again, citing good brand momentum
Published: 2024-10-16
Category: Business
Category URL: https://internationalreleases.com/category/business/
Meta Title: Adidas Raises Full-Year Sales and Profit Guidance
Meta Description: Adidas raises forecasts for third time this year, expecting 10% revenue increase. Popular three-striped Samba and Gazelle shoes driving brand momentum.
URL: https://internationalreleases.com/adidas-raises-2024-guidance-again-citing-good-brand-momentum/

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qsjkhn001iwirgrmrp8k0j/images/2024-10-15t161552z1lynxmpek9e0kartroptp4adidas-results-1736746625892-compressed.webp)

(Reuters) -Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes.

The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral revenues to increase by around 10% this year, having previously forecast a high single-digit rate.

Adidas also raised its profit forecast for the year to 1.2 billion euros ($1.31 billion) from 1 billion euros.

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts’ estimates of 6.416 billion euros.

($1 = 0.9176 euros)

(Reporting by Isabel Demetz and Tristan Veyet in GdanskEditing by Tomasz Janowski)


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---