by wrich
Editorial & Advertiser disclosure

Holiday specialist will add to its suite of luxury homes, accessible accommodation, facilities and
services across all of its UK parks

Holidaymakers will be able to take their pick of some seriously stunning accommodation next season –
thanks to a major investment plan from Away Resorts. The independent operator is spending
£16 million on its UK sites as part of an ambitious expansion and renovation program.

It’s adding a host of brand new, luxury accommodation at each of its parks, including sea front views,
decadent hot tub lodges and accessible rental spaces. Hundreds of caravan bases will also be added,
significantly increasing capacity, as well as electric vehicle charging points.

Pool and water sports facilities will be enhanced too – with new splash parks, indoor pools and upgraded
outdoor pools all part of the plan. The company has always prided itself on its varied food and drink
offering and more investment will be made in new restaurant facilities, covered eating areas and
extended local and seasonal menus. Other stand out features include the creation of a new high ropes
course at Tattershall Lakes, in Lincolnshire. The move follows a highly successful year for the British
operator which recorded a 41% rise in bookings, 32% rise in holiday home sales and recently acquired
competitor, Aria Resorts.

The move makes Away Resorts one of the largest players in the booming staycation market – providing
getaways for more than 750,000 guests a year.

Tim Gibson, Director at Away Resorts said the investment would help them continue to deliver an even
better guest experience. He said: “This has been a fantastic year for the UK staycation market and we
want to continue to offer the kind of fantastic accommodation, facilities, experiences and service we
have become known for.

“Acquiring Aria Resorts has helped us take a major step forward – now we’re looking to capitalize on that
by investing even more into our parks for the 2022 season and beyond.”

For more information, please visit www.awayresorts.co.uk or contract gayle.hockin@dentsumb.com


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