Leading UK holiday park operator Away Resorts (“Away”) announced today that it has reached an agreement to acquire Aria Resorts (“Aria”). This acquisition follows CVC’s investment in Away in June 2021.
The newly formed group will welcome over 750,000 holiday-markers a year and be one of the largest holiday resort brands in the UK with over 20 high quality holiday park resorts and one award-winning luxury boutique hotel across attractive coastal and country locations. Away and Aria bring a clear focus on guest experience, and the delivery of new and innovative products and services.
Both operators have experienced unprecedented demand in 2021. Away Resorts has seen bookings increase by 41% year-on-year with holiday home sales up 32% as guests have enjoyed a Great British summer. The combined group has ambitious investment plans to continue to develop the existing estate as well as grow its footprint to enhance its market leading position.
Carl Castledine, CEO of Away Resorts, commented: “We are delighted to be partnering with Aria to pursue our shared ambition of forming the leading staycation provider in the market. Our combined businesses, with a focus on customer care and top-quality facilities, will offer exceptional destinations for holidaymakers and holiday home owners seeking to relax a little closer to home.”
Bobby McGhee, CEO, at Aria Resorts, commented: “We are extremely excited to be joining forces with Away Resorts. The enlarged group will offer our guests even more choice and together we will continue to drive innovation across the industry in new and exciting ways.”