Home News Pigment accelerates growth to power the world’s next unicorns and become the most used business planning tool with $73M Series B
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Pigment accelerates growth to power the world’s next unicorns and become the most used business planning tool with $73M Series B

by wrich
Editorial & Advertiser disclosure
  • The round was led by Silicon Valley’s Greenoaks with participation from all series A investors
  • In 20 months, Pigment have landed clients such as Deliveroo, Gong, Melio, BlaBlaCar, and ManoMano, and have built a world-class engineering team in Europe 
  • Pigment will use the funds to help unicorns and soon to be unicorns grow in the right way, and to expand in the US and Europe 

15th November 2021, Paris: Pigment, the planning and forecasting platform for fast-growth companies, has announced a $73 million Series B to become the central business planning solution powering Finance, HR, Sales and Marketing decisions. This comes just a year after Pigment’s  Series A and the company’s promise to reboot the spreadsheet. Pigment’s intuitive platform, which anyone can use and understand in minutes, allows leaders and analysts to understand all of their business data better and anticipate the impact of their decisions with unprecedented speed and flexibility. 

The investment was led by US heavyweight Greenoaks with Series A investors participating, including New York-based FirstMark Capital and Blossom Capital. Pigment will use the funds to hire employees and increase resources to meet massive demand from clients, and to expand their footprint in the US and European markets. 

For too long, Finance and Business teams have had to adapt to expensive and complex tools or error-prone Excel spreadsheets to understand their business, operating in isolation from the rest of their company’s functions. But in a remote-first world, the need for online collaboration capabilities that allow true team alignment has never been stronger. Since its Series A in December 2020, Pigment has further developed their platform to allow any leader in an organisation to adopt a common language around the numbers that matter, and to work on them in real time with their teams.  The platform has native integrations with Workday, Netsuite, Salesforce and many other SaaS solutions.  

The platform is seeing rapid uptake. In less than a year, Pigment has signed some of Europe’s fastest growing businesses, including ManoMano, Melio, Deliveroo, Spendesk, Blablacar, and Cheerz. Those companies chose Pigment to inform important business decisions under the tight timeframes required of the competitive space they operate in: validating and tracking hiring plans across fast-growing teams, expanding – or deciding not to – in new markets, defining new customer segmentation, raising a new round or planning an IPO. In addition, Pigment’s potential is drawing top talent. Tech hotshots Julien Lesaicherre and Rebeca Tristan recently left Facebook – where they were in charge of Workplace’s success – to join the Pigment mission as Head of Business and Head of Customer Experience, respectively. The company aims to triple the size of their business team by Q1 22.

Pigment has grand ambitions for the US market, having just signed new flagship US clients, Melio, Algolia, and Gong, one of the fastest growing US sales companies. Pigment plans to open US offices in New York and Silicon Valley, hiring across all sales and support functions in 2022.



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