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Home Business Online retailer sees spike in demand for electric blankets and heaters as winter temperatures plummet across the UK

Online retailer sees spike in demand for electric blankets and heaters as winter temperatures plummet across the UK

by Jessica Weisman-Pitts
iStock 12492197771

Online retailer Studio is seeing an increasing demand for products that help keep warm during the winter months, suggesting that homeowners are turning to alternative ways to heat the home as temperatures continue to plummet across the UK.

Key Findings

  • Sales of electric heaters grew by 60%, proving a popular addition for many homes this winter.
  • A further 82% increase in sales for cosy bedding in November compared to October.
  • Studio also saw sales of electric blankets rise sharply in October by around 143% compared to the previous month, and continued to grow throughout November and December.
  • Increase in interest for fleece pyjamas, which were up 23%, and quirky hooded blankets saw a 96% rise in sales in October.
  • Electricity bills could increase by an astounding 50%
  • Typical households are expected to pay around £400 – £600 more a year from April 2022
  • 184% increase in interest for cosy duvets and bed linen rise sharply in October compared to previous month

What is happening with UK energy bills?

Homeowners were warned at the start of Autumn that household energy bills would rise substantially in 2022. As a result, Studio saw a sharp rise in sales of homeware consisting of  bedding, thermal curtains and duvets as well as heating appliances such as plug-in heaters and electric blankets.

The UK is on the brink of an energy crisis, with warnings about gas and electricity bills increasing by an astounding 50%, with typical households paying around £400 and £600 more a year from April 2022. This increase means that up to 1.5 million additional households could be plunged into fuel poverty, as the cost of fuel rises beyond many customers’ budgets, according to the National Energy Action.

The continued situation with the COVID-19 pandemic is sure to have an impact on household energy bills too. Last month, workers were advised to work from home where possible due to the threat of the latest variation of coronavirus and a sharp spike in cases in the run up to the Christmas period, which will inevitably lead to increased consumption of power.

The nationwide issues surrounding energy have seen increased interest in products that can help keep homeowners warm, without the need to use excessive amounts of gas and electricity when the mercury pluments throughout winter and in turn reducing winter energy bills.

Increased sales for heating appliances and cosy homeware

Interest in cosy duvets and bed linen rose sharply in October, seeing a huge 184% increase in sales compared to the previous month. Sales continued to grow throughout November too, with Studio seeing a further 82% increase in sales compared to October.

Electric blankets have been a household staple for many years and naturally prove to be popular as we enter the colder months of the year. Whilst sales increases were to be expected at the beginning of winter, Studio saw sales of electric blankets rise sharply in October by around 143% compared to the previous month, and continued to grow throughout November and December.

For people who live alone or only require heating in one room in the house, an electric heater may be the solution to keeping energy consumption as low as possible. Using one omits the need to heat the whole house, which should lower your monthly bills. Since the warning about the rise in household energy bills emerged, Studio saw sales of electric heaters grow by 60%, proving a popular addition for many homes this winter.

Investing in warm clothing and loungewear could allow households to turn down their thermostats and reduce their energy consumption. A recent study suggested that wearing warmer clothing indoors could save you up to £320 off your winter heating bill!

Studio saw increased interest in fleece pyjamas, which were up 23%, and quirky hooded blankets saw a 96% rise in sales in October. Traditional loungewear such as slippers and dressing gowns have also been popular with customers too.

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